Getting back to Cottrell’s Monday Morning Choices, this week is on adversity. How do you handle a crisis? Do you face it head on and do whatever is necessary to succeed and make it through? Or do you cower back and curl up in a dark corner in the fetal position until it passes?
This week’s choice is about dreaming vs. doing. Are you the type of person that says “I’ll be happy when….”, you move to the bigger house in the bigger neighborhood, when your kids get into the private school, when you hire an associate, when you open your satellite clinic. When does it end? I’m not talking about goals, but when you base your happiness on your achievements, yet you never reach the carrot dangled in front of your face.
I’m hoping you read the last blog about the chiropractor that lost all hope and the state of our profession. I know today was supposed to be on character, but we’ll do that next time. I wanted to let everyone know about a special opportunity available on a first come first served basis.
You would not be the person you are today without your past experiences. Good or bad, whether you were hurt or you hurt others. Our experiences are there for us to learn from. If we’re smart, we’ll grow from them. Don’t be ashamed of and hide in a dark corner because of where you used to be or for that matter, where you currently are! Our heavenly Father is there to forgive our sins if you let Him. Be proud of where you are today. Maybe you’ve made it through some horrible situation. Don’t bury it. Remember it. You could be a blessing to others simply by sharing your story with them.
We start out as an embryo. Our childhood forms the root system which eventually brings us into mature adulthood as a flourishing tree for all to see. What the world sees now is the large tree. What they don’t see is what is hidden beneath the surface. This is also what we, ourselves, forget about often times. We think what is in the mirror is all there is. We need to remember our root system, where we came from.
I know I said this time we’d get into mission statements, but I’ve had a change of heart. I was looking at some video of our kids that was taken a couple of years ago & it got me thinking about what kind of legacy will I leave for my kids. Have you considered this? What kind of example do you set – whether you have children or not?
I’m sure many of us weren’t raised in ideal situations. I’m talking about the fairytale family, like what the Cleavers used to portray (or if you grew up in the 70′s-80′s like me – - maybe the Cunningham family!).
Picking up where we left off last time………..even though I don’t see the value in the air filtration system, my friend does. He paid a lot of money to have that installed in his home. Although I think it’s crazy to pay over $1700 to replace some filters, obviously, the installer did not.
It’s the same in your chiropractic practice. Maybe someone in the general public thinks it’s outrageous to pay over $100 for x-rays or $40 for an office visit. Maybe they think it’s ridiculous to come in for more than one adjustment after the pain goes away.
What do you, as the doctor, think? What value do you place on yourself and what you offer? Are you confident that you’re worth $40 or so dollars per visit?
I highly recommend doing some sort of new patient class along with educating per visit. I’ve worked in practices that used these tools, and practices that did not. There was a significant difference in the retention of patients.
Even in the practices that did both classes and educating each visit versus only educating per visit, there was a huge difference in the patient visit averages between patients that attended the classes and those that didn’t.
People that take their health seriously, will do research on chiropractic. They will seek out the experts in a particular technique. They will notice who is a diplomate, who has done extra study and who has not.
If you are taking your very expensive imported car somewhere for repairs, will you go to Junky Jack’s Repair Center or one that specialized in working with your particular make of vehicle?
Growing up, many of us are told that we won’t get very far in this life without a proper education.
While some can become multi-millionaires without more schooling than a high school diploma (if that), they still wouldn’t be where they are today without education. Typically, someone took the time to educate them how to make money or they taught themselves how to do so.
I saw a clip of Ellen Degeneres making a speech to a graduating class at Tulane, she said “I didn’t go to college here. As a matter of fact, I didn’t go to college. Now I’m not saying that you wasted your time or money, but look at me – I’m a huge celebrity.”
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